Shailendra Tiwari, Head of Marketing at AGI Greenpact Ltd., shared how the company has evolved into a diversified, sustainable packaging solutions provider across glass, plastic, caps & closures, and aluminium cans. He highlighted AGI’s focus on innovation, quality, and sustainability as it expands globally to serve 500+ customers across 30 countries.
Vamakshi Dhoria: Hello there, welcome to Small Cap Spotlight and today we’re being joined by Mr. Shailendra Tiwari, who is the Head of Marketing at AGI Greenpac Ltd. Mr. Tiwari, thank you so much for joining in with us today.
Shailendra Tiwari: Thank you Vamakshi for coming to our stall and experiencing the world of AGI Greenpac.
Vamakshi Dhoria: Absolutely, so let’s get started then and you know if you can just explain to us what AGI Greenpac is all about, what’s the business model like, what are the different products as well as the customers that you cater to?
Shailendra Tiwari: Sure, so I’ll just take you like about the brief history of AGI. AGI is a Somani Impressor Group company. Somani Impressor Group is working in two different divisions, which is Hindiwear, that is our sister company and the packaging division, AGI Greenpac.
So AGI Greenpac is also a listed company and AGI Greenpac is organized in three business verticals. AGI Glasspac, we have been pioneer in container glass manufacturing since last 50 years we are manufacturing glass containers. We are into PET products through the brand name AGI Plastic.
We are into caps and closures as well and now we are into AGI Can. So Can is a new business line what we have added to our portfolio. We are not only one particular type of you know like packaging solution provider, but we are sustainable packaging solution provider.
We are into different type of packaging solutions, be it glass, be it plastic, be it caps and closure or be it Can.
Vamakshi Dhoria: All right, thank you so much for giving us that deep dive into the company Mr. Tiwari, but you know tell us about your personal journey out here, what are the steps that you took in your career that actually brought you to AGI Greenpac and how has it been since you joined here, how has the company changed or evolved in the time that you’re here?
Shailendra Tiwari: I joined AGI team around two years back. I came from commercial vehicle and automobile industry, then why did I join AGI? So when I saw the commitment toward the sustainability that attracted me the most.
The company’s vision to create the sustainable future, so with the product and the glass being infinite time recyclable has also excited me to you know like contribute and join the journey. This was the thing what made me join AGI Greenpac. When I joined AGI Greenpac, we were working on eight to nine different segments, pharmaceutical, your cosmetics, chemicals, then you’re into retail industry as well.
So a lot of exposure, lot of challenges also. So we all are enjoying and really it’s a fantastic company to work for.
Vamakshi Dhoria: Absolutely and that actually brings me to my next question.
You mentioned about challenges, right? So what are some of the challenges that you perhaps faced because I mean of course like you mentioned so many different customers, so that just makes business more complex to do, so I mean what are some of the challenges that you faced so far and if you can just share some of your stories how to manage to overcome them.
Shailendra Tiwari: Any good product will inherit cost in it because of high quality raw material what we used but when you see in the market because a lot of unorganized segment is also present which are always keen in reducing the quality as well as reducing the price whereas we have already been established player in the market, a company which is known for the quality product. So again this price war is a big challenge but yes of course the processes and the systems what we have.
So we have an operational efficiency what we have achieved through our own like you know R&D inputs and through our own process optimization. So that has made us more viable in the market for the companies who are looking for the longer. So there is intense competition.
Vamakshi Dhoria: There is intense competition by unorganized sector as well. So I mean if there is one edge that you want to say you have over these players, what would that be?
Shailendra Tiwari: I would say the quality product what AGI is consistently able to give. Then the innovation what we do.
We are the only company in India who has got NABL accredited R&D lab. So that we can do a research from macro level to micro level up to molecular level in glass. So that makes us different from other companies who are you know like from coming from an unorganized background and in fact we are the only company who can produce the colored glass.
If you can see some of the samples I have kept it here. So color for our technology we can produce you know close to 200 different type of colors and that too these we can produce it in a smaller run. So we need not to change the entire furnace load but even in a smaller run we can produce this kind of glass.
So our innovativeness, our proactive approach to cater to our customer, to service our customer and the you know having our own efficient processing system in place makes us different from our competition I would say.
Vamakshi Dhoria: Got it and you know the industry has been focusing on sustainability as a team for and you know that has picked up you know Go Green. So I mean how how does that actually play into the marketing strategy for the company? I mean you mentioned that this is a sustainable solution provider right packaging provider.
So how does that sort of weave into your strategy when you’re thinking about marketing the products that AGI Greenpac has to offer?
Shailendra Tiwari: So sustainability is not a word what we discuss only in AGI. So sustainability is in our DNA. So that that has been like shown by our commitment toward you know like zero water discharge company.
Then we have got a solar plants. In fact one of our plant runs on you know like renewable solar energy. So this is how we are a company which is more toward the sustainable side.
In fact we are doing certain hydrogen gas trials as well. So which will in future contribute to adding more green and making the you know circular economy. So these are the areas see if a company which is thinking more about the mother earth.
So definitely even our customer they wanted to get associated with us who really take care of nature think about mother earth. They do not want to you know exploit the natural resources what we have. So whatever the resources we are utilizing are you know ethically sourced and that too within the norms and ambit.
So this is how we wish we are basically positioning our company as and this is how it has been widely accepted in the market us being a sustainable player in the industry.
Vamakshi Dhoria: Okay okay got that and you know you mentioned quite a bit about you know how well the market is actually accepting the products that AGI green pack is producing. So you know in terms of expansion what are some of the lines that perhaps the company has expanded into recently.
What are they actually eyeing well you know perhaps some trials are actually on for some new products to come in.
Shailendra Tiwari: Yes like as I have already mentioned so company has also expanded into aluminum can packaging as well. So and also we are coming up with one more plant for glass manufacturing as well.
So this is how the company is expanding to cater the requirement from domestic as well as the export market as well.
Vamakshi Dhoria: So Mr. Tiwari what is the growth roadmap and the vision that perhaps the management has shared with you where do they see AGI green pack for the next couple of years.
Shailendra Tiwari: The path and the vision shown by our management is to become the preferred supplier of providing sustainable packaging solution in domestic as well as in the international market.
So we are moving ahead in that path and in fact globally like we supply our products to various continents be it America’s be it Europe be it GCC countries or CIS countries. So we are our products are available in these areas close to 30 plus countries as of now we are supplying globally and we are catering to close to 500 customers. Many of them are Fortune 500 companies.
So our quality is also equivalent to them. So again we wish to establish ourselves as a leading sustainable packaging solution provider in the international market.
Vamakshi Dhoria: All right great talking to you Mr. Tiwari.
Thank you so much for sharing your insights. Thank you.