Veefin Solutions Limited, through its subsidiary Infini Systems Limited, has acquired a 26.55% stake and majority board control in White Rivers Media Solutions Private Limited, a fast-growing digital marketing and advertising company. The acquisition, valued at ₹87 crore, marks a strategic move by Veefin to enhance its customer engagement and revenue streams by expanding into the digital media space.
This follows Veefin’s earlier communication dated February 10, 2025, and reflects its continued focus on building a diversified, technology-driven business portfolio.
Deal Snapshot:
- Acquirer: Infini Systems Ltd. (subsidiary of Veefin Solutions Ltd.)
- Target: White Rivers Media Solutions Pvt. Ltd.
- Stake Acquired:55% (3,932 equity shares)
- Control: Majority board control
- Transaction Value: ₹87 crore
- Nature of Consideration: All-cash transaction
- Regulatory Approvals: Not applicable
- Related Party Transaction: No
About White Rivers Media
White Rivers Media, incorporated in July 2016, is a leading player in digital marketing and advertising solutions, offering services in digital campaigns, influencer marketing, content creation, and brand strategy. With a provisional turnover of ₹180 crore in FY25, the company has shown robust year-on-year growth:
- FY25: ₹180 crore
- FY24: ₹113.85 crore
- FY23: ₹97.57 crore
- FY22: ₹95.14 crore
The company is headquartered in India and caters to a broad array of industries through tech-enabled marketing services.
Strategic Rationale
The acquisition aligns with Veefin’s goal to enhance revenue and operational efficiency by consolidating client relationships through digital touchpoints. It also allows Veefin to enter a high-growth sector complementary to its core financial and technological offerings.