RateGain Travel Technologies Limited, a leading global provider of AI-powered SaaS solutions for the travel and hospitality industry, announced that its wholly owned UK subsidiary has entered into a definitive agreement to acquire Sojern Inc., a prominent US-based AI-driven MarTech company specializing in the hospitality sector.
The $250 million transaction, to be funded through a combination of RateGain’s internal cash reserves and debt, marks a major milestone in RateGain’s AI-first growth strategy. The acquisition is aimed at creating a unified platform that helps hotels acquire, engage, and retain guests while increasing their overall wallet share.
Founded in 2007 and headquartered in the United States, Sojern serves over 13,000 customers worldwide, including hotels, destinations, attractions, and corporate clients. The company generated $172.2 million in gross revenue in 2024. Its expertise in demand generation and MarTech solutions will complement RateGain’s strengths in distribution, analytics, and revenue optimization, enhancing the combined company’s ability to deliver a broader suite of AI-driven solutions to the global hospitality industry.
The integration of Sojern’s capabilities is expected to enable RateGain to better serve both large hotel chains and small-to-medium-sized hospitality businesses, offering advanced, cost-efficient, and data-driven marketing tools that enhance guest experiences and operational efficiency.
Commenting on the acquisition, Bhanu Chopra, Founder and Chairman of RateGain, said:
“This acquisition is another important step in advancing RateGain’s AI-first mission. Sojern’s proven financial performance and expertise in MarTech complement our vision of embedding AI across every workflow in hospitality — from guest acquisition to retention and wallet share expansion. Both organizations share a strong culture of customer orientation, innovation, and agility. Together, we can help hospitality businesses make smarter decisions and deliver seamless guest experiences.”
Mark Rabe, Chief Executive Officer of Sojern, added:
“Joining RateGain represents a natural next step for Sojern. We share a common vision of using AI and data to transform the travel ecosystem, and a culture that values people and accountability. By combining our product, people, and financial strengths, we aim to accelerate growth and deliver even greater value to our travel partners globally.”
With this acquisition, RateGain aims to further solidify its position as a global leader in AI-led hospitality technology, offering integrated solutions that help businesses navigate the rapidly evolving travel landscape.