United Spirits Limited today announces that it has (i) completed the slump sale of the entire business undertaking associated with 32 brands in the ‘Popular’ segment to Inbrew Beverages Private Limited (“Inbrew”) and (ii) given effect to the franchise of 11 other brands in the ‘Popular’ segment in favour of Inbrew for a period of five years, with an option for Inbrew, subject to certain conditions, (a) to convert the fixed term franchise arrangement into a franchise arrangement with perpetual rights to use; and / or (b) to acquire such brands.
The McDowell’s or Director’s Special brands, which will be retained by USL.
USL and Inbrew signed agreements for the sale of the entire business undertaking associated with 32 brands, including Haywards, Old Tavern, White-Mischief, Honey Bee, Green Label and Romanov, for a total consideration of Rs 820 crores.”
United Spirits Limited (“Diageo India”) is the country’s leading beverage alcohol company and a subsidiary of global leader Diageo PLC. The company manufactures, sells and distributes brands such as Johnnie Walker, Black Dog, Black & White, VAT 69, Antiquity, Signature, The Singleton, Royal Challenge, McDowell’s No1, Smirnoff, Ketel One, Tanqueray, and Captain Morgan.
Inbrew is founded with the strategic vision of giving India its first integrated, new age beverage platform. A strong blend of local and popular international brands, established distribution networks and state of the art manufacturing facilities, has enabled Inbrew to consistently scale its offerings, reach every corner of the country and delight customers with a wide variety of selections. From a beer-major, the Company is now making big strides in both products and markets to become the first choice of Indian consumers.
Source: BSE