Fredun Pharmaceuticals Limited (BSE: FREDUN | 539730), a leading Indian pharmaceutical formulation company with a strong presence in Generics, Cosmeceuticals, Nutraceuticals, Mobility, and Animal Healthcare products, has announced the acquisition of Wagr.ai, a pioneering pet tech platform. This move establishes India’s first truly neutral online marketplace for pet products and services, positioning Fredun Pharmaceuticals (FPL) at the forefront of India’s rapidly growing pet care industry, projected to reach $6 billion by 2030.
The acquisition includes Wagr’s entire technology platform, a user base of over 140,000 pet parents, patented pet fitness tracking technology, and a nationwide veterinary network. FPL plans to relaunch the Wagr marketplace and services in Q4 FY 2025-26, creating a unified ecosystem for pet products, services, and technology-driven care.
Key Features of the FPL-Wagr Platform
- Neutral Marketplace: Unlike existing e-commerce platforms, the FPL-Wagr platform offers an unbiased marketplace for new-age and established pet brands. FPL’s focus on functional food, wet food, and prescription food—without competing in commodity segments like dry food or biscuits—enables complete neutrality. All transactions on the platform, regardless of brand, will contribute to FPL’s revenue, creating a unified ecosystem.
- On-Demand Telemedicine: A “Practo-style” veterinary consultation system, enabling 15-minute video consultations, with seamless payment integration. The platform has already facilitated over 11,000 consultations.
- Pan-India Veterinary Network: A nationwide network of veterinary professionals, complemented by educational programs to enhance veterinary services.
- AI-Powered Pet Care: Toto, the world’s first AI pet care chatbot, provides personalized, real-time guidance, having already answered over 10,000 queries.
- Smart Pet Fitness and GPS Tracking: Innovative devices monitor health metrics, activity levels, and location in real-time, with compact, pet-friendly design and durable collars. Hardware has been successfully field-tested across urban and rural India.
Fredun Medhora, Managing Director of Fredun Pharmaceuticals Limited, said:
“This acquisition marks a transformative moment for the Indian pet care industry. By combining FPL’s expertise in pet nutrition with Wagr’s proven technology and user base, we’re building a truly neutral marketplace that serves the entire ecosystem while providing comprehensive support to pet parents. Our vision goes beyond commerce; we aim to create a complete support system with 24/7 veterinary access, AI guidance, and cutting-edge fitness tracking technology.”
Siddharth Darbha, Co-founder of Wagr, added:
“Wagr has always stood for trusted, compassionate pet care. With Fredun Pharma’s expertise and commitment to wellness, that promise will now reach even more pet families.”
Advaith Mohan, Co-founder of Wagr, stated:
“Seeing Wagr grow under Fredun Pharma feels like entrusting it to an even bigger family, ensuring its mission to support pets and their parents thrives nationwide.”
This strategic acquisition positions Fredun Pharmaceuticals as a trailblazer in India’s pet care market, creating an integrated ecosystem that combines nutrition, technology, veterinary services, and AI-driven insights to support the holistic well-being of pets across the country.