Blue Dart Rebrands Dart Plus service to Bharat Dart

Blue Dart Express Limited has rebranded its service, formerly known as Dart Plus, as Bharat Dart.

This transformation marks a momentous milestone in Blue Dart’s ongoing journey, underscoring its unwavering commitment to serving the diverse needs of Bharat.

Bharat Dart is a time sensitive delivery service backed by speed, security and handling with value-added features and benefits like complete visibility on last mile through a robust system and easy payment options.

Blue Dart’s decision to rebrand this service stems from an extensive discovery and research process aimed at aligning itself to the evolving needs of its customers.

Through initiatives like DAWN (Delivery Anywhere Now) and RISE (Revenue Increase from SMEs and Emerging Markets), Blue Dart has significantly expanded its serviceable locations, with a special focus on tier II and tier Ill cities in India.