Allied Blenders and Distillers Limited informed the exchange that they had partnered with actor Ranveer Singh in a new business venture to offer a portfolio of premium brands. ABDL announced their Board approving the formation on 4th September 2024.
‘I am delighted to partner with Allied Blenders and Distillers Limited’s unique initiative. This venture is not just about creating and offering premium and luxury spirits, but equally about realizing the aspirations of the Indian consumer. We’re blending worldclass products, sourcing and craftsmanship with the rich, vibrant flavours of India, creating experiences that speak to people” said Ranveer Singh.
This partnership is a strategic move for ABDL, allowing the new venture to focus on luxury spirits, while retaining the existing core brands in ABDL itself.
Per the filing, Allied Blenders and Distillers Limited will acquire a majority stake (not less than 80%) of a new company, represented by Oh Five Oh Talent Limited Liability Partnership, to manufacture, distribute, license and market various luxury and premium spirits. The investment is INR seventy crore only.