Signpost India Limited, a leading player in digital out-of-home (DOOH) and urban infrastructure media, has secured a nine-year exclusive contract with Bangalore Metro Rail Corporation Limited (BMRCL) for advertising rights across 67 Namma Metro stations.
The deal, covering over 100,000 sq. ft. of premium media space, carries a revenue potential of up to ₹700 crore. The partnership aligns with the company’s “Signs of Tomorrow” vision to transform transit media from static displays into dynamic, data-driven platforms for storytelling and brand engagement.
With nearly two decades of expertise, Signpost India blends premium static formats with cutting-edge digital media under its “Less is More” philosophy, aiming to ensure purposeful and non-intrusive advertising while enhancing urban aesthetics.
“This is more than a media win—it’s a canvas for city storytelling and a step forward in India’s digital evolution,” said Shripad Ashtekar, Managing Director, Signpost India. “Partnering with BMRCL allows us to create immersive, data-driven experiences for millions of commuters while celebrating Bengaluru’s culture and visual identity.”
The contract strengthens Signpost India’s position in the transit media space, where it already operates across Mumbai, Chennai, Kolkata, Pune, Hyderabad and Bengaluru. The addition of the metro network expands its Bengaluru portfolio beyond bus and Bus Queue Shelter (BQS) media.
The move comes as metro advertising gains momentum in India, with Bengaluru Metro reporting a record monthly ridership of 3 crore. Industry studies suggest metro commuters form a high-recall, captive audience, providing brands with impactful visibility in one of India’s fastest-growing urban markets.