Gulf Oil Lubricants India Ltd., a leading player in the automotive lubricant industry, has announced a strategic partnership with Nayara Energy, India’s largest private fuel retailer. This collaboration will see Gulf Oil’s entire range of automotive lubricants and its high-quality AdBlue diesel exhaust fluid available across Nayara Energy’s extensive network of over 6,500 fuel stations nationwide.
The three-year partnership aims to capitalize on Nayara Energy’s vast retail reach, particularly along India’s growing highway network, to further strengthen Gulf Oil’s market presence. Products such as lubricants for two-wheelers, passenger cars, commercial vehicles, and agricultural vehicles will now be easily accessible to a broader audience in both urban and rural regions.
Additionally, Gulf Oil’s AdBlue, which reduces harmful diesel emissions, will be exclusively offered across Nayara’s outlets. Specialized two-wheeler batteries from Gulf will also expand the product portfolio available to consumers, bolstering both companies’ presence in the automotive market.
Industry Leaders Speak
Ravi Chawla, MD & CEO of Gulf Oil Lubricants India, expressed enthusiasm about the partnership, stating, “This collaboration is a major step in expanding Gulf’s footprint across India’s highways. With Nayara’s expertise in fuel retailing and our global reputation for high-quality automotive solutions, this partnership will meet the growing demand for dependable lubrication products across the nation.”
Madhur Taneja, Chief Marketing Officer at Nayara Energy, added, “Our tie-up with Gulf Oil enhances our range of automotive products and strengthens our Non-Fuel Retail offerings. With services like our Quick Lube Change Bays, we aim to deliver superior convenience and performance to motorists nationwide.”
Tapping into a Growing Market
As India’s highway infrastructure expands under initiatives like the Golden Quadrilateral project, the demand for automotive products and services has surged. Nayara Energy, as the largest private fuel retailer, caters to this growing market, serving motorists across the country’s rapidly evolving highway segment.
The partnership also involves joint marketing initiatives and on-ground activations at Nayara’s fuel stations to promote Gulf’s products. This collaboration highlights both companies’ commitment to bringing accessible, high-quality automotive solutions to India’s growing highway network.
About Gulf Oil and Nayara Energy
Gulf Oil, part of the Hinduja Group, operates globally in over 100 countries and is known for its premium automotive solutions, including AdBlue and two-wheeler batteries. Nayara Energy, with its 6,500+ retail outlets and a robust refining infrastructure, is a leader in India’s downstream energy sector.