Allied Blenders and Distillers Limited (ABD), one of India’s leading liquor manufacturers, has announced two strategic acquisitions aimed at expanding its premium alcoholic beverage portfolio and strengthening its market position. The company’s Board of Directors, in a meeting held on January 29, 2025, approved the acquisition of all brands and intellectual property rights (IPR) from Fullarton Distilleries Private Limited for ₹39.50 crore. Additionally, ABD will acquire up to a 51% stake in Good Barrel Distillery Private Limited, with an option to fully acquire the company in the future, for ₹9 crore.
Acquisition of Fullarton Distilleries’ Brands
As part of the deal, ABD will acquire the right, title, and interest in all the brands and IPR owned by Fullarton Distilleries, which is known for premium brands such as Woodburns Whisky, Pumori Small Batch Gin, and Segredo Aldeia Rum. The acquisition aligns with ABD’s strategy to strengthen its presence in the premium spirits segment, complementing its existing portfolio.
“The acquisition of Fullarton Distilleries’ brands is a significant step in our strategic goal of expanding our footprint in the premium alcoholic beverages segment,” the company stated.
Investment in Good Barrel Distillery
In a separate move, ABD has also approved the acquisition of up to 51% equity in Good Barrel Distillery Private Limited, a fast-growing spirits company known for its flagship brand, Rock Paper Rum. The deal, valued at ₹9 crore, will be executed in phases, linked to business milestones, with the potential for ABD to acquire full ownership in the future.
Founded in 2021, Good Barrel Distillery operates in the alcoholic and non-alcoholic beverage sector. The company reported revenues of ₹13 lakh in FY 2022-23, which grew to ₹52 lakh in FY 2023-24. By leveraging ABD’s extensive distribution network and manufacturing capabilities, the acquisition is expected to accelerate Good Barrel’s market expansion across India and international markets.
“This investment is anticipated to create revenue synergies through ABD’s strong distribution network, helping to scale the brand rapidly. Additionally, cost efficiencies will be gained by integrating manufacturing operations,” the company stated in an official release. The transaction is expected to be completed within 60 days.
No Regulatory Approvals Required
Both acquisitions will be executed without requiring any governmental or regulatory approvals. The deals have been structured as direct cash transactions, ensuring a smooth and expedited process.
Strengthening ABD’s Market Position
With these acquisitions, ABD aims to reinforce its leadership in India’s alcoholic beverage industry. The company, known for its flagship brands such as Officer’s Choice Whisky, sees this move as a crucial step in expanding its footprint in the premium spirits segment. The acquisitions come at a time when India’s liquor market is experiencing steady growth, driven by increasing demand for premium and craft spirits.
With this strategic expansion, ABD is positioning itself as a dominant player in India’s premium spirits market, enhancing its portfolio with renowned brands and strengthening its reach through smart investments in emerging liquor companies.